Let’s shift from The Guru Way to The Graceful Way
I see you, juggling all the things that you need to do in your business and feeling like you’re not actually moving the needle forward because you’re so consumed in doing everything that the “gurus” tell you to do. And then it just doesn’t work. Or maybe it does, but just for the smallest amount of time. Marketing doesn’t have to be like this. The Graceful Way uses foundational, strategy-focused marketing that is specific to you and your business!
Foundations are key.
If you map out your marketing, the same way that I do for my clients (and no these plans will NEVER look identical) the framework will get you the results you want. Why? Because we are building an authentic brand that resonates with your audience, stands out in the market, and achieves your short-term and long-term goals. We’re laying the foundations.
Messaging is more important than what you’re selling.
You need to nail your messaging to get the customers and clients to purchase; you don’t need to change your offer or add an extra product, or change your pricing. It’s 👏 The 👏 Messaging 👏 Your marketing strategy will cover off the audience strategy, and then dive into everything about the tone of voice that you should be using for that audience (not the one that you love) and then you get to the messaging. And you make sure it’s all in alignment.
Find your audience and really get to know them!
If you move beyond the surface level demographics of your audience, and dive into their values, dreams, lifestyle, and more; then you will be able to get super specific to their needs, wants and write as though you’ve just read their mind. This is what your marketing strategy (and specifically audience strategy) needs to focus on!
Progress over perfection (and virality).
Sitting on that video because it’s not quite perfect or it’s not viral-esq? STOP IT. While I would love to sit here and tell you that going viral is going to solve all your problems and leave you feeling like you’ve made it. It’s probably not. Instead focus on progress and consistency with your content (and your messaging) and your audience will come. In droves. Speak to them. Get to know their language and they’ll fall in love with you.
But, what is The Graceful Way?
If you’re marketing with “graceful” vibes, then you’re building the strong foundations for your business with your marketing. There’s a strategy to back it up, a reason for everything. And that strategy, just for you. No one else. When it comes to marketing, one-size-fits-all doesn’t work. Let’s get down to it; when it comes to strategy, it’s about creating that long game plan (because we aren’t about quick wins!) and it’s about evolving the strategy with your biz (because what works right now, won’t in 12 months time). Marketing gracefully (aka with a strategy) is about finding what works for YOU and YOUR biz. It’s not about what everyone else is doing.
Ready to market gracefully?
Take the quiz to find out where you currently sit with your marketing, and then download a FREE marketing guide, sharing information on how to inject more graceful vibes into your marketing (rather than the guru vibes).
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